UP Faith & Family

What UP Faith & Family is

UP Faith & Family is a subscription video service from UP Faith & Family, LLC, supported under the UP Entertainment brand, offering commercial-free faith-and-family films and series for $5.99 a month or $59.99 a year after a 7-day trial. The vendor describes the catalogue as "thousands of movies and series" with new titles added weekly, organised around collections such as "Safe & Sweet Romance Movies" and "Faith-Favorite Titles", and headlined by Hudson & Rex season 8, Heartland season 19, the original series Blue Skies and Sugarcreek Amish Mysteries.

It runs on iOS 16.6 and later, Android, Apple TV and Apple TV 4K, Android TV, Roku and Roku TV, Fire TV and Firestick, Samsung, LG and Vizio televisions, Xbox, and Edge, Chrome, Safari and Firefox. Offline downloads are documented on iOS and Android with selectable HD or SD quality. The service is also resold through Dish, Sling TV, Apple TV Channels, DirecTV, Xumo, Spectrum, Google Play, Xfinity, Cox, YouTube TV and Amazon Prime Video, and there is a subscriber community forum at my.upfaithandfamily.com.

Why faith-and-family households pick UP over the alternatives

Size and price, in that order. The recurring problem with faith-focused streaming is that the catalogue runs out - a household pays a subscription, watches the six things it wanted, and cancels in month two. UP Faith & Family is built to survive that, and it does it with long-running episodic television rather than a film shelf. Nineteen seasons of Heartland, eight of Hudson & Rex, plus its own originals in Blue Skies and Sugarcreek Amish Mysteries, is a catalogue with somewhere to go, and "new titles added weekly" is a cadence rather than a promise of a future slate. At $5.99 a month, it is also priced below the point where most households bother to audit their subscriptions.

The editorial line is the other half of it. There is no published age rating for the catalogue and no numeric guidance; what the vendor offers instead is the claim that there is "nothing of what could be inappropriate for any age", and the collections do the rest of the explaining - safe and sweet romance, faith favourites, family series. For a household that wants the television equivalent of a room it does not have to supervise, that curation is the product, and the twelve-year record of shipping to the same audience is the reason to believe it will still be curated that way next year.

The continental United States wall: the one thing to check before you pay

This is stated by the company, twice, in two different registers. The help centre article explaining how the service works says: "UP Faith & Family is currently available only within the continental United States." The Terms of Use say: "Access to the Service outside of the United States is prohibited." Both sentences are unambiguous about the main case - if you are outside the United States, this service is not sold to you, and attempting access is not merely unsupported but described as prohibited. There is no international tier, no regional catalogue, and no published timetable for changing that.

The gap between the two sentences is worth pausing on, because it is the kind of wording difference that decides real purchases. "Continental United States" is a narrower term than "the United States": read literally, it excludes Alaska and Hawaii, and neither the help centre nor the Terms resolves which formulation governs for a resident of Anchorage or Honolulu. The published material does not say the service works there and does not say it fails there. Anyone in either state should treat that as an open question to put to support before subscribing rather than something to discover after the first payment - particularly given that, as set out below, refunds are not offered on cancellation and support can only process refunds for subscriptions bought on the web.

Where you buy decides what you can log into

UP Faith & Family is sold directly and resold widely - through Dish, Sling TV, Apple TV Channels, DirecTV, Xumo, Spectrum, Google Play, Xfinity, Cox, YouTube TV and Amazon Prime Video. The company's own statement about those routes is the important one: "These platforms do not integrate with the Direct UP Faith & Family app nor with one another." In plain terms, a subscription bought as a Prime Video channel is a Prime Video entitlement. It does not sign you into the UP Faith & Family app on your Roku, and it does not follow you to a cable partner. Each purchase route is its own island.

The consequences are practical and they compound with the refund policy. Refunds are available only through the original point of sale, and the help centre is explicit that web subscriptions are "the only subscription type our support team is capable of refunding" - so a mistaken purchase through a television partner has to be unwound with that partner, not with UP. Cancellation itself leaves access running to the end of the billing period "but you will not receive a refund". So the sequence that costs people money is: subscribe through whichever storefront was most convenient, install the direct app expecting it to work, find that it does not, and then discover that the refund conversation belongs to a third party. Buying directly on the web avoids all three problems, and is the only route where the vendor can put things right itself.

Simultaneous streams, trial expiry and the things the Terms decline to promise

Two absences in the published material are deliberate rather than accidental. The first is the simultaneous-stream limit: the Terms reserve the right to limit "the number and types of simultaneous streams", and no figure is published on the plans page, the devices page or the help centre. For a service sold to households, the number of screens that can watch at once is close to the first question a buyer would ask, and it is the one thing the paperwork specifically declines to fix. The second is the free-trial expiry notice, and here the Terms are unusually candid: "you will not receive a notice from Company that your free trial has ended and that payment for your subscription is due." That is a policy, written down, not an oversight.

Neither is a scandal, and both are common in the category - but they change how you should buy. Treat the 7-day trial as a calendar task: note the date it converts, because nothing will remind you, and note too that eligibility is limited to new subscribers with the company stating that "eligibility is in our sole discretion". Treat the stream limit as an unknown to be tested during the trial with the actual number of televisions in your house running at once, since a limit that is reserved but unpublished can be applied without a published number changing. Alongside these, two smaller caveats round out the picture: offline downloads require the app to stay in the foreground - "The app must remain open (i.e., app open and screen on) during the entire download" - and downloads are documented only for iOS and Android mobile, not for TV apps. And nowhere in the published material is there any mention of user profiles or a parental PIN, which for a family-safety service is a curious thing to leave out.

Pricing

Where UP Faith & Family falls behind

The geography is the whole story for most of the world. "UP Faith & Family is currently available only within the continental United States," says the help centre; "Access to the Service outside of the United States is prohibited," say the Terms. There is no international offering to compare, no regional pricing, and no published plan to expand. For readers outside the US this is not a service with drawbacks - it is a service that is not for sale to them, and the word "prohibited" means a workaround is a terms breach rather than a grey area.

The Alaska and Hawaii question is left hanging. "Continental" is a narrower word than "United States", and having used both formulations on different pages the company reconciles them on neither. Two of the fifty states cannot tell from the published material whether they are inside the wall or outside it. That is a documentation failure with a real cost attached, given that refunds are not offered on cancellation.

Entitlements do not travel, and the vendor says so. "These platforms do not integrate with the Direct UP Faith & Family app nor with one another." Subscribing through Prime Video, Apple TV Channels, YouTube TV or a cable operator gets you the catalogue inside that platform only. Compared with how most software subscriptions now behave, this is an old-television arrangement, and the credit due for stating it plainly does not make it less inconvenient.

Nothing about household use is actually specified. The number of simultaneous streams is reserved but unpublished. Profiles are not documented. A parental PIN is not documented. For a service whose entire pitch is that a family can watch it without supervision, the absence of per-viewer profiles and any published concurrency figure leaves the buyer guessing about the two features a household would notice first.

Downloads are narrower than they look. Offline viewing exists on iOS and Android with selectable HD or SD quality, which is more than most competitors offer - but the app must stay in the foreground for the whole transfer ("app open and screen on"), and no download capability is documented for the TV apps at all. It is a phone-and-tablet feature with a babysitting requirement, not a general one.

UP Faith & Family vs. Bentkey vs. CBN Family

Different audiences before different prices. UP Faith & Family is the general household service - films and long-running series for all ages, with no published age range beyond the claim that there is "nothing of what could be inappropriate for any age". Bentkey is children-only by design, describing itself as "just for kids" with "no grown-up themes", built on originals such as Chip Chilla and A Wonderful Day with Mabel Maclay. CBN Family is a free Christian streaming app with live channels and on-demand shows, requiring no subscription or sign-in at all. If you want one subscription the adults will also use, only UP is in that conversation.

On price, UP is the only one of the three whose cost you can establish from the vendor's own pages: $5.99 a month or $59.99 a year, with a 7-day trial. Bentkey publishes two figures that do not agree - "$5.84/month*" billed annually on its landing page against "$99 Billed Annually" on its subscription page - and its support article on renewal cost declines to state any figure, promising an email 30 days ahead instead. It is also annual-only and non-refundable. CBN Family costs nothing. A buyer who wants to know what they will pay next year can find that out at UP and cannot at Bentkey.

On store signals and geography the ordering changes again. UP Faith & Family holds 4.6 from 10,899 ratings with a build dated 22 July 2026 - by volume, the most tested app of the three by a wide margin. Bentkey scores higher at 4.7 but from 2,068 ratings, and its iOS build has not been updated since 3 April 2025. CBN Family sits at 4.4 from 162 ratings, updated 17 February 2026, and is rated 12+ rather than 4+. But UP is the only one of the three that publishes a hard geographic restriction, and it is the restriction that matters most: continental United States only, with access from outside the country described in the Terms as prohibited.

Alternatives to UP Faith & Family

Bentkey★ 4.7The kids-only alternative, and the harder purchase: 4.7 from 2,068 ratings, but annual-only, non-refundable, and advertising "$5.84/month*" on one page against "$99 Billed Annually" on another.→CBN Family★ 4.4Free Christian streaming with three live channels and on-demand shows, no subscription or sign-in required. Rated 12+ rather than 4+, and the obvious thing to try before paying anyone.→Yippee TV★ 4.7TBN-owned kids and family streaming - the largest VeggieTales collection at 80+ episodes, Superbook, and 250+ series, ad-free and algorithm-free. 4.7 from 2,875 ratings.→Minno★ 4.5Kids 2-10, ad-free, with VeggieTales, Young David and a screen-free audio platform carrying Adventures in Odyssey. 4.5 from 1,700 ratings and updated 13 July 2026.→

More Christian Streaming Apps

Bethel.tv★ 4.9The streaming home of Bethel Church (Redding) and Bethel Music - sermons, BSSM teaching, conference replays, and a decade-deep worship catalog in one app.→Moody Radio★ 4.9The free streaming app for Moody Bible Institute’s Christian radio network - listen live to local and internet stations, catch favorite teaching and talk programs on demand, and take it all into the car with CarPlay.→Wild Brothers TV★ 4.8A missionary family's adventure and wildlife channel with the highest App Store score in this category - sold with no free trial, no published refund policy, and a children's chat feature whose moderation is documented nowhere at all.→TBN+★ 4.8The streaming home of Trinity Broadcasting Network, free on every major device - and surprisingly deep once you start digging.→Bentkey★ 4.7A well-rated, genuinely ad-free kids' streaming service with charming originals - sold at a price that three of the vendor's own pages describe three different ways, on an annual-only, non-refundable commitment.→The Chosen★ 4.7The Chosen has quietly become the most-watched depiction of Jesus in history, and the official app is the front door to all of it - every episode, every season, every roundtable, free.→