- Starting price
- Free, DigitalDay in-person ticket £99
- Free tier
- Yes
- Platforms
- Web - iOS - Android
- Developer
- Christian Vision (app listings published by CV DIGITAL PTY LTD)
- Launched
- 1988
- Updated
- Aug 9, 2026
The verdict
Use cvglobal.co if you lead a church or ministry and want free, professionally made evangelism video and training in 45 languages; use yesHEis if you want a lightweight tracker for your own faith conversations. Do not come to CV for audited impact data or a discipleship pathway - its published reach figures count content engagements rather than people, and the organisation closed its own resources platform at the end of 2024.
Try CV (Christian Vision) ↗Opens cvglobal.co
CV (Christian Vision) is not an app, and the listing that sent you here is misleading on that point. CV is a global mission organisation registered in England and Wales as charity 1031031 and as company 02842414, with a registered office in Solihull. Its public front door is cvglobal.co, a library of articles, videos, courses and country data aimed at church leaders and evangelism practitioners. The app on the listing, yesHEis, is one CV initiative among several, published by an Australian subsidiary called CV Digital Pty Ltd. Reviewing CV as an app would mean reviewing 6 App Store ratings instead of a £443m charity.
CV was established in December 1988 by Robert Edmiston - Lord Edmiston - the Birmingham car importer who built IM Group, with his wife Tracie now listed as co-founder and co-chair. That founding fact matters more than it usually does, because it explains the money. In the year to 31 December 2024 CV reported income of £31.54m, of which £26.43m was investment income and £5.11m a single donation, against expenditure of £22.77m and total funds of £443m. The trustees' report states plainly that the charity undertakes no fundraising activities and uses no professional fundraisers or commercial participators to solicit donations, and it thanks the donations of I.M. Group Limited and IM Properties Limited. CV is, in effect, an endowment run for evangelism by the family that endowed it.
What that endowment buys is a content operation. By the end of 2024 CV had made 6,449 videos and training resources available in 45 languages; today cvglobal.co lists 16 courses across five categories, in English, Spanish and Portuguese, behind a free account. yesHEis - dated to 2011 on CV's own about page - had 6.7m followers and subscribers across social platforms in 2024, and relaunched as a rebuilt mobile app on 31 March 2025. Alongside these sit CV Pioneers, an annual London conference called DigitalDay, and a Digital Mission Fields project that has moved into gaming communities.
Then there are the numbers. CV publishes figures at a scale nothing else in this category attempts, and the honest question is what they count. The 2024 trustees' report is the only place that answers it, and the answer reframes everything: 1.5 billion clear opportunities, 645 million introductions to Jesus, and 802,000 responses. The gap between the first two and the third is the review.
✓ The good
- Every digital resource is free and always has been - 6,449 videos and training assets in 45 languages by the end of 2024, downloadable by churches and ministries with no licence fee and no paywall tier behind them.
- The funding model removes the usual conflict of interest - the trustees' report states CV does not fundraise at all, so there is no supporter list to flatter, no matched-giving campaign, and no donation ask anywhere on the site.
- CV actually publishes its own definitions - the 2024 accounts define responses as conversations, human and bot-led, in private messaging channels, which is more disclosure than most ministries reporting nine-figure reach give.
- The metrics are reported with prior-year comparatives, including the ones that went the wrong way - responses fell from 929,000 to 802,000 and CV Resources sign-ups halved from 60,000 to 30,000, both printed next to the growth figures.
- yesHEis is genuinely free and genuinely multilingual - the App Store listing carries 16 language codes and 15 languages were live in 2024, up from 11, with Dutch, Norwegian, Swedish and Italian added that year.
- The organisation is auditable in a way US ministries often are not - BDO LLP audits the accounts, and the full trustees' report is a public filing at both the Charity Commission and Companies House.
✗ Watch out
- The headline reach figures do not count people - the accounts describe 645 million introductions to Jesus as engagement with CV content presenting the gospel message, which is a content-engagement event, not an identified individual.
- Responses include bot-led conversations - CV's own wording is conversations, human and bot-led, in private messaging channels, so the 802,000 figure cannot be read as 802,000 human follow-up conversations.
- CV disclosed suspected fraud totalling £1,741,913 - detected by internal controls during 2025, reported to the Charity Commission as a serious incident, with £644,999 reclassified out of charitable expenditure for 2023.
- The 2024 accounts were filed 126 days late - received 6 March 2026 against four consecutive on-time filings before it, and the trustees have also decided not to adopt the Charity Governance Code for Larger Charities.
- The resources platform users had learned was closed - CV Resources was absorbed into the relaunched cvglobal.co and shut down by the end of 2024, and the replacement site drew almost 1,000 users in its first three months.
- Age and data disclosures do not line up - CV's privacy policy restricts its services to users 16 and over, while the App Store rates yesHEis 4+ and Google Play rates it 3+.
Best for
- Church and ministry leaders wanting free evangelism video
- Multilingual mission teams outside English-speaking markets
- Digital ministry practitioners tracking platform tactics
- Researchers who read charity filings before press releases
Avoid if
- Anyone needing audited or independently verified impact data
- Readers wanting a structured discipleship or catechesis path
- Churches needing a supported product with an SLA
- Individuals looking for a daily devotional or Bible app
What CV (Christian Vision) is
CV is a UK-founded, non-denominational mission organisation whose stated objects are the advancement of the Christian faith, relief of the needy, Christian education and the promotion of good citizenship. Its mission statement is short: introducing Jesus, encouraging followers. Operationally it runs social and paid media campaigns, a follow-up layer that answers people in private messages, a pioneering programme, and a free resource library for churches.
For a reader, CV is best understood as two products with one parent. cvglobal.co is the practitioner site - articles, courses, videos, activation hubs for Hindu, Buddhist and Uzbek contexts, and country pages. yesHEis is the consumer-facing side, an app and social network for individual Christians who want prompts, tools and a place to log their own faith conversations.
A ministry at this scale that never asks anyone for money
The single most unusual thing about CV is the sentence in its 2024 trustees' report under Fundraising Policy: the charity does not undertake any fundraising activities, and makes no use of professional fundraisers, commercial participators or any third parties to solicit donations. There is no donate button on cvglobal.co because there is no donation programme. Income in 2024 was £26.43m of investment return on a portfolio of £397m of fixed asset investments plus £62.6m of listed securities, and a £5.11m donation that arose from buying five properties from an IM Properties company at 10 percent below market value.
That structure has an obvious upside and a less obvious cost. The upside is independence: nothing CV publishes needs to move a supporter to give, and it can fund unglamorous work for years. The cost is that accountability runs to five trustees, two of whom are the founders, rather than to a donor base that can walk away. When CV publishes a 645-million figure, no external funder has any reason to interrogate it.
cvglobal.co: the library, and what happened to the old one
The site was relaunched in September 2024 alongside a new brand identity, and it absorbed CV Resources, the previous download platform, which the trustees' report says was closed as a platform by the end of the year. CV Resources had reached 6,449 videos and training resources in 45 languages, with 170,000 video downloads and 25,000 training completions in 2024 - but sign-ups and registrations had halved, from 60,000 in 2023 to 30,000 in 2024.
The replacement is a leaner practitioner site: 16 courses across evangelism training, social media, video production, sharing faith with different groups and coaching mission teams, plus articles, stories, activation hubs and country information the site describes as covering 195-plus nations. It is published in English, Spanish and Portuguese, against the 45 languages the old library held. CV reports that in the three months after launch the new platform had almost 1,000 users in 130 countries actively engaging with the articles and courses.
yesHEis: a tracker for your own conversations
The current app listing dates from 31 March 2025, is on version 1.9.42 from 29 July 2026, weighs about 105 MB, requires iOS 14.5 or later and carries 16 language codes. Its four pillars are a live world map of global activity, a My People list for tracking the people you are praying for, practical sharing tools including a card game called Let's Plunge and a kindness prompt called Grace Bomb, and micro-learning courses with challenges. The listing is blunt that the tools will not do the work: they will not do it for you, but they will get you moving.
The scale claim to watch here is the followers figure. CV counts 6.7m followers and subscribers across yesHEis social channels in 2024, up from 5.6m - but only 7,613 Acts of Evangelism were evidenced in community feedback that year, which CV itself calls a fraction of the community's evangelism overall. The breakdown is worth reading: 2,642 faith conversations, 1,526 gospel shares, 928 church invitations, 848 testimonies, 822 gospel resources shared, 676 offers to pray and 171 salvation prayers.
Pioneers, gaming and the on-the-ground half
CV is not purely digital. In 2024 it reported 680 pioneers, up from 436, serving in 45 countries among 216 people groups, with 1,516 new fellowship locations and more than 8,600 baptisms. Digital pioneering covered 73 languages, up from 39, and large programmes in Venezuela and Madagascar were being transitioned to local church ownership.
The newest front is gaming. CV's managing director, Heinz Oldewage, has argued in an Evangelical Focus interview that Christians in gaming communities are largely operating on their own and that the church needs a coordinated, scalable missional response. The example given is small and specific: during a live session in ARC Raiders in April 2026, more than 20 meaningful conversations took place and at least one person professed faith on CV's Discord server. That is a more honest unit of measurement than 645 million, and CV publishes both.
Pricing
Everything digital
Free
All of cvglobal.co, the video and training library, the 16 listed courses, the activation hubs and the yesHEis apps are free, with a free account required for downloads. Nothing is funded by users: the 2024 accounts show £26.43m of investment income from a £443m fund built by donations from the founder's companies, I.M. Group Limited and IM Properties Limited. The charity states it does no fundraising at all.
DigitalDay_26 online
Free
Free registration for the livestream of the 12 November 2026 London conference, with translated captioning in several languages. The 2024 edition, CV's third, drew 516 online participants alongside the in-person room.
DigitalDay_26 in person
£99
Standard in-person ticket for 12 November 2026 in South Kensington, London, printed as £99 after an early-bird rate of £79 that closed on 31 July. The price includes refreshments on arrival, lunch, all sessions and a networking reception with drinks. The 2024 event had 181 in-person delegates.
There is no price to analyse on the resources, because there is not one. Every video, course, article and app CV publishes is free, and the only charge anywhere in the organisation is a conference ticket.
DigitalDay_26 is £99 standard for the in-person day in London on 12 November 2026, after a £79 early-bird rate that closed on 31 July 2026 - so at the time of writing the printed price a buyer pays is £99. The online livestream is free. The £20 difference between the two in-person rates is the whole discount structure.
For context on what the free tier costs CV to run: expenditure in 2024 was £22.77m, of which £22.12m went on charitable activities. Against 645 million reported introductions to Jesus that is roughly £0.03 per introduction on CV's own arithmetic, assuming all charitable spend is attributed to online evangelism, which it is not - pioneering, prayer and resources come out of the same £22.12m. Against 802,000 reported responses the same total works out at about £28 each. Both figures use CV's published numbers and neither is a cost CV itself claims.
The Charity Commission record shows 319 employees, two paid above £60,000 - one in the £90,000 to £100,000 band and one in the £110,000 to £120,000 band. CV's own about page and its press interviews say more than 350 team members worldwide. Both numbers are published; the charity return counts employees of the UK charity, the 350-plus figure counts the global operation, and CV does not reconcile them anywhere.
Where CV (Christian Vision) falls behind
No audited impact metric. The accounts are audited by BDO LLP, but an audit opinion covers the financial statements, not the trustees' narrative report where 1.5 billion opportunities, 645 million introductions and 802,000 responses appear. Nobody external certifies those counts, and CV publishes no methodology document explaining how an opportunity, an introduction or a response is instrumented.
The definitions cut the headline down hard. 645 million introductions to Jesus is defined as engagement with CV content presenting the gospel message - an ad view or a video watch, not a person identified and followed up. 802,000 responses is defined as conversations, human and bot-led, in private messaging channels. That is 0.124 percent of the 645 million, or about one response per 804 introductions, and some unstated share of those conversations were handled by a bot.
The direction of travel is inconsistent between the two. Introductions rose 60 percent, from 404 million in 2023 to 645 million in 2024, while responses fell 13.7 percent, from 929,000 to 802,000. More reach produced fewer conversations. CV prints both figures without comment, and no explanation appears in the report.
The public-facing arithmetic drifts from the filed arithmetic. A cvglobal.co article states CV introduced 405 million people to Jesus in 2023, where the accounts record 404 million introductions - and the article's people is doing work the accounts' introductions does not. Press coverage compounds it: the 1.5 billion figure that appears in third-party write-ups as people reached over CV's history is, in the 2024 accounts, opportunities offered in 2024 alone.
The language counts do not agree with each other. faith.tools says the yesHEis app covers 16-plus languages, yesheis.com advertises 20-plus language options, the App Store listing carries 16 language codes, and the 2024 accounts state yesHEis operated in 15 languages. Four sources, four numbers, none of them wrong on its own terms and no single figure a reader can quote.
CV vs. Jesus Film Project vs. GodTools
These three sit on the same axis at different points. CV buys attention at platform scale and measures content engagement: paid and organic campaigns, a follow-up team in private messages, and a library churches can redistribute. Jesus Film Project sits in the middle - one canonical film plus companion shorts, translated into more than 2,000 languages, with the translation itself as the scaling mechanism rather than ad spend. GodTools is at the other end: Cru's free multilingual toolkit is built for one person sitting with one other person, and it does not pretend to a reach number at all.
If your problem is that nobody in your city has heard anything, CV's model is the one that addresses it, and CV is the only one of the three that publishes what its funnel looks like from impression to conversation. If your problem is that people have heard and nobody is walking with them, CV is the weakest of the three, because a response in its accounting can be a bot-led private message and its own follow-up layer hands people to local churches rather than carrying them.
On measurement discipline the ranking inverts. GodTools and The Four make small claims and are easy to verify. CV makes the largest claims in the category and, unusually, also publishes the definitions that shrink them - which is more honest than the ministries quoting nine-figure numbers with no footnote at all, and still not a verifiable claim about 645 million human beings.
The bottom line
CV is the best-funded and least commercially compromised free evangelism library in this category, and a genuinely useful one if you lead a church and need video and training in languages you cannot produce yourself. It is also the clearest case study in the category of why a big number needs a definition attached: read the 2024 trustees' report and 645 million introductions becomes content engagements, 802,000 responses becomes private-message conversations that may be bot-led, and the 1.5 billion that circulates as people reached becomes opportunities offered in a single year. Take the resources, which are free and good. Treat the reach figures as CV's own operational telemetry rather than as evidence, and note that the same report discloses £1,741,913 of suspected fraud and a filing 126 days late.
Alternatives to CV (Christian Vision)
GodToolsCru's free multilingual toolkit for one-to-one gospel conversations. No reach claims, no funnel, no ad spend - the opposite design choice to CV, and better if the relationship matters more than the volume.
The JESUS Film ProjectThe 1979 JESUS film and its companion shorts in more than 2,000 languages, free in a dedicated streaming app. Scales through translation rather than paid media, and the asset itself is the product.
MessengerXChat-app delivery of faith content at real scale, with 30,884 App Store ratings behind a 4.9. The nearest thing to CV in ambition and far better validated by actual users.
iEvangelizeFree evangelism training with AI voice role-play, courses and follow-up tools. Covers the rehearsal step yesHEis only gestures at, and rates 4.9 across 83 App Store ratings.
Life on MissionA free Southern Baptist tool built around the 3 Circles and Best News frameworks, with an AI Gospel Coach. Denominationally anchored where CV is deliberately not, and 4.3 across 151 ratings.Frequently asked questions
Is CV free, and is there a catch?
Everything CV publishes digitally is free: the video and training library, the courses on cvglobal.co, the activation hubs and the yesHEis apps. A free account is needed to download resources. The only paid item is the DigitalDay conference, at £99 for the in-person day in London and free online. There is no donation ask because the 2024 trustees' report states the charity does not undertake any fundraising activities.
What does CV count as a response?
The 2024 trustees' report defines it: 802,000 responses in 2024, down from 929,000 in 2023, involving conversations, human and bot-led, about Jesus in private messaging channels. So a response is a private-message exchange, and CV does not break out how many were handled by a bot rather than a person. It is not a profession of faith, a church connection or a follow-up relationship.
Who funds CV?
CV is funded from an endowment rather than from supporters. Reported 2024 income was £31.54m, of which £26.43m was investment income on £397m of property investments plus £62.6m of listed securities, with total funds of £443m. The report thanks the donations of I.M. Group Limited and IM Properties Limited, the companies of founder Lord Robert Edmiston, and says the principal donors intend to build a substantial expendable endowment.
Is yesHEis the same thing as CV?
No. yesHEis is one CV initiative, dated to 2011 on CV's about page, published by CV Digital Pty Ltd in Australia. The current app was relaunched on 31 March 2025 and shows 4.3 from 6 App Store ratings, a very small sample, and 4.7 from 81 reviews with 10,000-plus installs on Google Play. CV as an organisation is much larger than that app.
Does CV file public accounts, and is there anything in them?
Yes. As charity 1031031 and company 02842414 it files with both the Charity Commission and Companies House, audited by BDO LLP - the UK equivalent of looking for a Form 990. The 2024 accounts were received 6 March 2026, 126 days late, after four on-time years. They disclose suspected fraud assessed at a combined £1,741,913 across 2021 to 2024, detected by internal controls in 2025 and reported to the Charity Commission as a serious incident. The trustees also record a decision not to adopt the Charity Governance Code for Larger Charities.
What tradition does CV represent?
CV is an interdenominational, evangelical Protestant mission organisation, not tied to a single denomination. Its stated aim is to introduce people to Jesus and encourage them to become his followers, and its reported activities include gospel presentations, invitations to church and salvation prayers. Its DigitalDay conference has drawn Alpha, Biblica and the Evangelical Alliance among others. Churches from other traditions can use the material, but the framing and vocabulary are evangelical.
Are Unmute and CVGO still running?
Neither is named anywhere in CV's 2024 trustees' report, which covers online evangelism, pioneering, yesHEis, CV Resources, CV Prayer and CV Europe, and unmute.org and cvgo.org return empty pages. The Android package id for the current app is com.yesheis.go, which is the likeliest source of the CVGO name. CV Resources definitely is retired: the report says it was absorbed into the relaunched cvglobal.co and closed as a platform by the end of 2024.
Sources & further reading
- CV - About: founder, history and team size ↗
- Charity Commission - Christian Vision (1031031), financial history ↗
- Companies House - Christian Vision group accounts, year ended 31 December 2024 ↗
- CV - DigitalDay_26 ticket prices ↗
- CV - Privacy policy ↗
- yesHEis - Privacy policy (CV Digital Pty Ltd) ↗
- Google Play - yesHEis listing and data safety ↗
- App Store - exact yesHEis listing ↗
- Evangelical Focus - interview with CV managing director Heinz Oldewage ↗
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